Introducing Lawrence LaBee IV

Staying with my theme, “What price are you willing to pay to become a celebrity,” I had the honor and privilege this week to interview someone who I consider to be a celebrity, Lawrence LaBee IV.

Lawrence LaBee IV is the Digital Media Director for RGI Marketing in Orlando, FL, a producer for ESPN Radio and a recent Full Sail University Graduate (4/11).  I was initially introduced to him via twitter.com and a common link.  For those of you not familiar with Twitter, like Facebook; Twitter often makes recommendations for people to follow and Mr. LaBee was one of those recommendations for me. http://twitter.com/#!/LawrenceLaBee

Charged with the task this week to interview a professional actively working in the entertainment, media, or sports industry in a deal-making capacity, Mr. LaBee’s online personality struck a chord within me; a person marching to his own beat.  His motto is, “You can’t hope to change a problem until you change yourself,” a prolific and prophetic statement.   http://about.me/LLaBee

Mr. LaBee shared with me how he acquired his position at RGI Marketing; he told me that while still in attendance at Full Sail, he discovered his love for Digital Marketing.  He began posting ads on Craigslist requesting to shadow someone in that specific genre for about a day or so.  Though he had several offers, he chose RGI Marketing; he was initially hired as the Social Media Marketing Strategist and rose to the rank of Digital Media Director.

Not going into specifics, on a daily basis he negotiates contracts with different clients in addition to putting out fires with co-workers and subordinates.  Project Management and Business Sales are always on the menu from the time he walks through the door.  Lawrence LaBee IV is proving that he is going to be a force to be reckoned with, he knows what he wants, he knows how he’s going to get it and if you’re willing to travel with him you can buy a ticket for the ride.

So, as always, what price are you willing to pay to become a celebrity?  It’s not all glamour and glitz, remember to whom much is given, much is required.  Are you willing to pay?

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